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Smart Locating Solutions

Locate. Control. Optimize.

Localization, control and optimization solutions.

Privacy

RedTrade s.r.l. (RedTrade/us/our company) undertakes to protect the privacy of customers, business partners and users who release personal data offline (e.g. by telephone, at conferences, trade fairs and in correspondence) and online through our website www.shieldtech.it.

The website is managed by RedTrade, which is the main owner of the processing of personal data collected through the aforementioned channels.

The owner of the processing of your personal data in accordance with this Privacy Policy for any other purpose is RedTrade.

By sending us your personal data, you consent to their treatment in the manner described in this Privacy Policy. The date of entry into force of this information and any subsequent changes or additions is visible below at left.

For more information on the use of cookies, click on this link.

This privacy policy contains important information on how we use your personal data in the following topics:

In some circumstances we may ask you to provide us with some personal data. Generally we will ask you for this data if it is necessary to provide you with information or services. The personal information we normally collect and process (if permitted by local laws) are as follows:

  • Information that you provide us directly - data that you release to us, for example by filling in forms on the occasion of your participation in events or conferences. This data includes your name and address, email address, telephone number, information about your company, the details of the business card and information about your employer;

  • Correspondence with our company - when you contact us, we keep a copy of the correspondence between us;

  • Anti-fraud information - information relating to fraudulent activities provided to us by you or by third parties, including the details of your identity documents such as driving license, passport and utility bills; information on transactions, fraud, crimes, suspicious transactions, politically exposed persons and lists of penalties containing information about you;

  • Your comments - any personal information you provide to us by making comments;

  • Website and communication - information related to your visits to our website collected through cookies and other tracking technologies, including for example - but not only - your IP address (a unique identifier of your computer or other device) and domain name, browser version and operating system, traffic and geolocation data, logs and other communication data, as well as the resources you have used.

This section illustrates the purposes for which we use the personal data that we collect through our website; in addition, in accordance with our obligations under applicable laws, we identify the legal bases of the processing of personal data.

Approved legal bases are listed in the European Union Data Protection Regulation, which authorizes companies to process personal data only if the treatment is justified by the existence of legal bases specifically provided by the regulation itself.

We point out that in addition to the processing described above, we reserve the right to disclose personal information for the purposes described in this policy to service providers, external collaborators or contractors, agents, consultants (e.g. legal, financial, commercial or other type) and subsidiaries of RedTrade who carry out activities on our behalf.

We may use your personal data (if permitted by local laws):

  • To optimize the performance of our services, manage our commercial activities and communicate with you - to offer you our services or information on services or products that you have requested from us: e.g. a catalog, create and manage your customer account, process your order and fulfill our contractual obligations and to provide you with the after-sales service, for example in relation to the management of returns and refunds. For these purposes, we may need to pass on your data to third parties such as agents, business partners, subsidiaries or contractors or to our consultants (e.g. legal, financial, commercial or other consultants).
    Legal bases>: contractual fulfillment, legitimate interests (to allow us to fulfill our obligations and provide you with the requested service).

  • To customize the content of the website we analyze how you use the website to make sure that the content, services and advertising messages that you display respond to your needs and interests and report the details of the local distributors of the products you are interested in. To this end, we may have to transmit your data to commercial partners and/or suppliers of goods or services and in some cases your data may be aggregated to others and/or anonymized.
    Legal bases: legitimate interests (to allow us to provide you with the website content and services).

  • For our commercial purposes - for example for training, quality control, research and development and personnel protection purposes, as well as for commercial analyzes and for the development of our products and services. To this end, we may have to transmit your data to our commercial partners and/or suppliers of products and services and in some cases your data may be aggregated to others and/or anonymized.
    Legal bases: legitimate interests (to improve our services).

  • To monitor certain activities - for quality control, training and personnel protection purposes, we may monitor or record your calls to our offices.
    Legal bases: legal obligations, legal rights, legitimate interests (to optimize the quality of our services).

  • To let you know of any changes - communicate changes to our products and services.
    Legal bases: legitimate interests (to communicate changes to our services).

  • To reorganize or make changes to our organization - In the event of (i) negotiations for the sale to third parties of our company or part of it, (ii) sale of the company to third parties or (iii) corporate reorganization, we may be required to transfer some or all of your personal information to third parties in question (or their consultants) in the context of the due diligence procedures aimed at analyzing the sale or reorganization proposal. We may also have to transfer your personal information to the entity born of the reorganization or to third parties after the sale or reorganization of the company, so that they can be used for purposes identical to those described in this policy.
    Legal bases: legitimate interests (to allow us to modify our company).

  • In relation to legal or regulatory obligations - enforcement, judicial and judicial authorities - We may be required to process your personal data in compliance with regulatory obligations or at the request of the supervisory authorities, as appropriate, in which case we may have to disclose your personal data to third parties, judicial authorities and / or control or contrast in relation to investigations, proceedings or investigations conducted anywhere in the world or if there are specific obligations in this regard. If allowed, we will send you these requests or notify you before replying, except in the event that this could prejudice the prevention or detection of a crime.
    Legal bases: legal obligations, legal rights, legitimate interests (to cooperate with law enforcement and control authorities).

Visualized, treated and stored in Italy. If necessary, we will take appropriate measures to ensure that your information is always adequately protected.

If you wish to obtain a copy of the specific protection measures applied to the export of your personal data, you can contact us in the manner described in section 10 below (if applicable).

The period for which we keep personal data varies according to our commercial needs and legal requirements. We keep the data for as long as necessary to carry out the treatment (s) for which the data were collected and for any other permitted related purpose. For example, we may retain data relating to certain transactions and correspondence until the expiry of the limitation period for complaints relating to the transaction, or in compliance with the legal obligations on the retention of such data.

We limit access to your personal data to people who need to use it for the relevant purpose or purposes. When your data is no longer needed, it is irreversibly anonymised (and stored anonymously) or destroyed securely.

For detailed information on the cookies we use and the purposes of such use, we refer to our Cookie Policy.

We will not respond to browser “Do Not Track” signals. More information on online tracking and the various exclusion mechanisms (opt-out) can be found on the page http://donottrack.us/.

However, we would like to point out that deleting cookies does not interrupt all tracking activities.

Our website is linked to third party sites with which we do not have commercial relations and which are not recommended by our company. These websites can use cookies and collect personal information based on their privacy policies. This privacy policy does not apply to third party websites and we are not responsible for these third party sites, their policies or the processing of your personal data by these organizations.

It is not possible to guarantee with absolute certainty that the data transmitted on the Internet or published on any site will be safe from intrusion. However, we take all commercially reasonable physical, electronic and procedural measures to protect personal data that is disclosed to us in accordance with the requirements of data protection laws.

All information that you provide to us is stored on the secure servers of our company or our partners and the access and use of such data is limited by the measures of our policies and our security standards.

You have the right to ask us not to process your personal information for marketing purposes. We will let you know if we intend to use your information for these purposes or disclose it to third parties for similar purposes. You can exercise your right to object to this treatment by not checking certain boxes on the forms we use to collect your personal data. You can also exercise this right at any time by contacting us in the manner described in section 10 below.


Updating the data


We will take reasonable steps to ensure that your personal data is accurate. To assist us in this regard, please inform us of any changes in the personal data you have provided us by contacting us in the manner indicated in section 10.

Your rights (for EEA residents only)


For any clarification about our use of your personal data you can contact us as indicated in section 10. Under certain conditions you may have the right to ask us to:


  • provide you with more details on our use of your data;

  • provide you with a copy of the information you have given us;

  • rectify any errors in the personal data we hold about you (see above);

  • delete all personal data for which we no longer have a valid legal basis for processing;

  • if the treatment is based on consent, withdraw your consent to prevent us from continuing a certain treatment (see the previous paragraph on marketing). Please note that if you withdraw your consent, we may no longer be able to provide you with a specific service or content;

  • ask us to electronically transmit to third parties the personal data that you have provided to us and that we still keep;

  • oppose any treatment based on legitimate interests, except if the reasons for the treatment prevail over any prejudices that the treatment causes to your privacy rights;

  • limit the methods of use of your data during the conduct of the necessary investigations in the event of a complaint.


The exercise of these rights by you is subject to certain reservations, aimed at protecting the public interest (e.g. the prevention or detection of crimes) and our interests, such as maintain the confidentiality of certain information (so-called legal privileges), which vary slightly in the various EEA Member States. For example, in France you also have the right to issue indications on the processing of your personal data after your death. If you decide to exercise one of the aforementioned rights, we will generally reply to you within one month after the necessary admissibility checks.


If you are not satisfied with the use of your personal data or our response to your request to exercise the rights described above, you can contact the competent regulatory authority of the EEA member country in which you reside (the Guarantor for the protection of personal data ). The list of competent authorities and their contact details is available on the page http://ec.europa.eu/newsroom/article29/item-detail.cfm?item_id=612080.

We reserve the right to update this Privacy Policy and / or Cookie Policy at any time. In this eventuality, the changes will be communicated to you, we also invite you to periodically check this Privacy Policy and the cookie policy. Any changes will take effect only after the relevant effective date and will not affect any disputes that emerged before that date.

The "data controller" of your personal information in accordance with this Privacy Policy is RedTrade. You can contact the company in your country of residence if you wish to ask questions regarding our use of your personal data, if you do not wish to receive marketing material (or to ask for the interruption of the sending of marketing communications in the future) and / or if you wish to exercise your rights (described in section 8).

Applicable laws may confer additional rights on you that are not set out in this Privacy Policy.

Legal bases

These are the main legal bases that justify the processing of your personal data by us:

  • Consent: if you have consented to the use by us of your personal data (your consent will have been expressly granted with a specific form and you have the right to withdraw it by contacting us in the manner described in section 10 of the privacy policy.

  • Fulfillment of contractual obligations: the data is necessary to enter into or execute our contract with you.

  • Legal obligations: the use of data is necessary for us to fulfill our legal obligations.

  • Legitimate interests: we must use the data to realize a legitimate interest, provided that your privacy rights do not prevail over our interest.

  • Legal proceedings: if your information is necessary for us to defend, prosecute or institute actions against you, our company or third parties.

Below are the main legal bases that justify the processing of specific categories of personal data by us (i.e. information containing personal data that allow us to identify racial/ethical origin, religion/beliefs, health status, sexual orientation, political and union affiliation and previous criminal convictions):

  • Legal proceedings: if your information is necessary for us to initiate, defend, prosecute or institute actions against you, our company or third parties.

  • Reasons of relevant public interest: processing is necessary for reasons of significant public interest, based on EU or local laws.

  • Explicit consent: if you have given your explicit consent to the processing of personal data for one or more specific purposes. You are free to withdraw consent by contacting us in the manner described in section 10 of the privacy policy. However, in this case we may no longer be able to provide the services that require the use of such data.

Document updated to: January 2020

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